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Pushing Boundaries, Fostering Innovation, Building Tomorrow.

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About Us

eXtra is the region’s largest integrated retailer in consumer electronics with a strong omni-channel presence. Leveraging its leading e-commerce platform, eXtra has successfully extended its reach beyond its 55 stores, serving over 14 million customers.

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Talented employees

Nationalities

Countries

STORES

M+

Shoppers

K

Products

Service Centers

MISSION

Our journey is dedicated to enhancing the Lifestyle, Innovation, Functionality, and Experience (L.I.F.E) of our customers by delivering products and services that exceed expectations and forge rewarding relationships.

VISION

We aspire to lead and innovate in the regional retail space, offering top-notch consumer electronics, appliances, and communication solutions to every household and business.

Culture of Recognition

eXtra’s people are at the heart of its success and growth story. eXtra’s commitment to its people lies in its belief in providing a safe, discrimination free working environment, that recognizes and celebrates achievements and fosters a sense of ownership.

Career Growth

We believe in leading a healthy work life balance and in cultivating a healthy working environment through regular health and wellness initiatives, led by various health checkups and awareness days, as well as fun days targeting physical and mental wellbeing.